WorkGenius’s dashboard had a pretty common problem with its automatically-populated content: new users had none. The job matching engine used user rating to match users with jobs. New users started with a rating of 1.5 out of 5, and could increase it only by successfully completing jobs. However, the only jobs they could access were simple, low-paying jobs, mostly outside their desired specialty.
We needed to do 2 things:•
Teach users how to increase their rating, and show them why it’s worth it•
Provide alternate pathways to improve ratings faster, in general and specifically for qualified professionals
To address the first point, we added a card-based welcome bar to the top of the user dashboard. It prominently featured the user rating, allowed users to set an earnings goal, and guided them through the next steps in the onboarding process, like taking assessments to qualify for certain types of jobs.
We also chose to populate the user dashboard with relevant locked jobs to show users that better work was available, and used tooltips to demonstrate what they needed to do to qualify for those jobs.
For the second point, we pitched several features. We decided that it was most important to get the user working as soon as possible, and to use that first super-easy job to help orient them to the system.
Balancing quality control with getting users to work